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Meta tags

Some people will say that search engines are not using meta tags anymore, but will just index your site by crawling it's content, others will say this is a good way to add them as keywords and site description. They must be related to your site content, of course. Analyze the most important words of your web pages before doing your Meta Tags. Use synonym words present on your webpage in your meta tags. We recommend you to read our "king content" page to learn how to deal with synonyms in your site pages.

The most important Meta tags are:
-The title: Your website title.
-The description: Your website description.
-The Keywords: All important keywords related.There is one simple rule about Meta tags: Do not repeat a word more than three times. This rule apply also for your website paragraphs.
-The Charset: It's the webpage character set (ex: charset=iso-8859-1 is for the Latin alphabet)
-The "index" (or "noindex") and "follow" (or "nofollow") tags.The "index"/"noindex" tag tells search engine spiders or robots to index, or to not index a website. The "follow" tag is used to tell the spider to index not only your homepage, but all other pages as well (opposite of "nofollow", which tells a spider not to follow the site pages). This is done to influence the behaviour of the spider.
If you don't want the search engine spider to crawl your entire website, you can use the following meta tag :
<meta name="robots" content="index, nofollow"> The spider will only look at this web page and stops there.
<meta name="robots" content="noindex, follow"> The spider will not look at this web page but will crawl all the rest of the pages on your website.
<meta name="robots" content="noindex, nofollow"> The spider will not look at this web page and will not crawl through the rest of your webpages.

 A simple Meta Tags looks like this:

<TITLE>The title of your web page</TITLE>
<meta http-equiv="content-type" content="text/html; charset=UTF-8">
<META NAME="DESCRIPTION" CONTENT="the description of your webpage.">
<META NAME="KEYWORDS" CONTENT="the keywords of your webpage">
<META NAME="ROBOTS" CONTENT="index">
<META NAME="ROBOTS" CONTENT="follow">

Showing your website and pages language:
Previously, a Meta Tag showing the language was used, it looks like this: <META NAME="LANGUAGE" CONTENT="English">
Now, webmasters are using the lang and/or xml:lang attributes on the html tag. And use it anywhere else in your page where there is a significant change of language. It looks like this: <html lang="en"> ("en" is your website language, in this exemple it's english)

Tell a search engine spider to revisit your website and index it again, after every xxdays (showed in this exemple: 30 days): <META NAME="REVISIT-AFTER" CONTENT="15 days"> If your website is getting some new content daily, the Meta Tags can inform the Search Engines to revisit it every days, or if your website has, as exemple, one new page or few updates per month, you can set the 'SE Revisit After' by the number of days you want, it can be 1, 15, 30 days or whatever. Not much used now, but might be appreciated by spiders.

Copyright tag: <META NAME="COPYRIGHT" CONTENT="somesite.com (c) 2014 all rights reserved"> for copyrighted sites. Copyright notice is usually added in a website footer, but a copyright meta tag can be also added.

About the encoding declaration meta tag: <META http-equiv="Content-Type" CONTENT="text/html; charset=iso-8859-1"> The encoding tag (example: iso-8859-1 for the Latin alphabet) is declared after "charset=" specification at the end of the tag. The term "charset" (referred to as a "character set") is used to refer to a method of converting a sequence of octets into a sequence of characters. The common values are:
UTF-8 - Character encoding for Unicode
ISO-8859-1 - Character encoding for the Latin alphabet

 
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